Social Media Lead

Title: Social Media Lead
Location: Singapore
Type: Full-time

 

About VELOCE®
VELOCE® is a modern fragrance house founded on the principles of thoughtful craftsmanship, bold brand storytelling, and disciplined execution. As we enter an explosive new phase of global growth in 2026, we are looking for a Commercial Architect, someone who can command our marketing engine end-to-end and translate founder vision into market-dominating reality. We are a high-speed environment where brand integrity and commercial margins are held in equal, sacred regard.

 

The Role
We’re looking for a Social Media & Content Creator who is comfortable both behind and in front of the camera, and who understands how to express a brand through video, visuals, and voice. This role is hands-on and execution-driven. You’ll be creating, filming, editing, and publishing content that feels natural, refined, and on brand.

 

Platforms You’ll Manage

  • Instagram
  • TikTok
  • Rednote / XiaoHongShu (小红书)
  • Lemon8

Working proficiency in Chinese is required for Rednote.

 

What You'll Do

  • Plan and execute weekly and monthly content calendars.
  • Create engaging talking-to-camera videos, vlogs, and narrative content.
  • Appear on camera to introduce scents, launches, and brand concept.
  • Plan and execute pre-launch, launch, and post-launch content.
  • Film and edit short-form videos for IG, TikTok, and Rednote.
  • Write captions aligned with Veloce’s brand tone and voice.
  • Adapt content formats for different platforms (not copy-paste).
  • Repurpose existing content and past corporate projects for Lemon8.
  • Host or co-host brand livestreams, including:
    • Product showcases
    • Launch sessions
    • Educational or storytelling-based livestreams
  • Collaborate with the marketing and community team on campaigns, affiliates, and launches.

 

Skillset (Required)

  • Confident on-camera presence for recorded and live content (optional).
  • Strong ability to create engaging short-form videos.
  • Comfortable with talking videos, vlogs, and livestream formats.
  • Hands-on video editing ability, including:
    • Proficient in CapCut (or similar mobile-first editors)
    • Basic colour grading / colour correction
    • Adding subtitles, music, transitions, and simple motion effects
  • Good sense of visual aesthetics and brand tone.
  • Able to plan content across pre-launch and post-launch phases.
  • Organised, deadline-driven, and self-sufficient.
  • Good working proficiency in Chinese.

 

(Nice to Have)

  • Experience with beauty, fragrance, or lifestyle brands.
  • Experience hosting or presenting livestreams.
  • Familiarity with UGC and creator-led content.
  • Experience with lighting, framing, and simple filming setups.

 

Who Should Join (This role is a great fit if you):

  • Are very strong at creating engaging videos, not just posting content.
  • Enjoy being on camera and telling stories naturally.
  • Understand how editing, pacing, and colour affect mood.
  • Can execute content independently from idea to post.
  • Love scents and perfumes, and are curious about fragrance notes and storytelling.

 

How to Apply: Interested candidates are invited to submit their resume, expected salary and a brief introduction to hello@veloceglobal.com.